Back to home

Don’t fancy shopping?
There are other ways to show your support.

National Breast Cancer Foundation. Funding research for prevention and cure

Donate

You can show your support by making a cash donation.

Remember donations over $2 are tax deductable and are made through the National Breast Cancer Foundation’s secure payment site.

Donate now

Volunteer

Put your hand up today and help this great cause.

Simply fill in the form below and we will contact you shortly.


Alternatively anyone, with or without breast cancer, can join Register4 - Australia’s first online community for breast cancer research participants.

Register today

Disclaimer

The Fashion Targets Breast Cancer® name and logo are licensed by the Council of Fashion Designers of America/CFDA Foundation, Inc., U.S.A.

The history of
Fashion Targets
Breast Cancer.

In 1994 Ralph Lauren honoured the wishes of his dear friend Nina Hyde, the Fashion Editor of the Washington Post who had tragically succumbed to breast cancer. He launched the first Fashion Targets Breast Cancer collection at New York Fashion Week with a team of supermodels striding down the runway in t-shirts with the now world famous FTBC logo.

Four years later in Australia, it all started with just one t-shirt.

Admittedly it was a tee worn by the effervescent Sarah Murdoch who is still a strong ambassador for the National Breast Cancer Foundation.

It’s Australia’s only national
community-funded foundation established to support research into preventing and eradicating breast cancer.

Today the FTBC campaign is active in over 10 countries. The campaign is important because breast cancer
doesn’t discriminate.

This is your chance to support the cause.

Fashion Targets Breast Cancer raises income to support research projects into breast cancer in women 40 years and under. The research covers every aspect of breast cancer from increasing an understanding of genetics to improving ways to support women and their families. Since 1997, the campaign has raised over $2 million for vital breast cancer research in young women.

Add to your wardrobe this August by buying a black and white limited edition product from one of our seven retail partners and a minimum of 25% of your purchase will go directly towards research into breast cancer.

View the 2011 Collection

One in nine women will develop breast cancer.

It could be your mum, your sister, your partner, your daughter. You.

This year alone it is predicted that approximately 14,000 women in Australia will be diagnosed with breast cancer.

Although the majority of breast cancers are diagnosed in women above the age of 40, women diagnosed in their 20s and 30s experience a lower survival rate than older women and can face very different issues – early menopause, relationship stress and career difficulties.

Fashion Targets Breast Cancer has significantly increased breast cancer awareness and contributed towards many successful research projects. Improvements in survival are attributed to earlier detection of breast cancer through population-based mammography screening and improved treatment outcomes for breast cancer.

Fashion Targets Breast Cancer helps us aim for a future with zero deaths by 2030.

Use the scrollbars to navigate up and down

tag @FTBCaustralia
on Facebook

Style your own black and white outfit and receive free fashion goodies.

All you have to do is like
FTBCaustralia on Facebook, upload your own black and white styled outfit, tag @FTBCaustralia and you could be awarded with one of the following gifts:

  • 10 x Vogue yearly subscriptions
  • 100 free Vogue magazines
  • a Pandora Bracelet
  • Product from the 2011 Collection
  • 20 x $20 gift vouchers to Cinderella Bella
  • FTBC singlets and shirts

So what are you waiting for?
Like us on Facebook now

Add
to your wardrobe. You could save a life.

The 2011 campaign will launch a multi-piece black and white fashion collection from Australia’s leading fashion retailers - Cue, PeepToe, Seafolly, Metalicus, Seduce, Secrets and Cotton On Body.

The fashion collection will be available from August 1st to December 31st with a minimum of 25% of the purchase price of every item sold will go directly to the cause.

Scroll down to view the collection

$69.95 Metalicus’ classic half sleeve tee is re-worked in a beautiful cotton blend with classic black and white stripes.

$89.95 Metalicus’ ultra flattering tank dress is re-worked in a beautiful cotton blend with classic black & white stripes.

$89.95 Metalicus’ staple tube skirt is re-worked in a beautiful cotton blend with classic black & white stripe.

Metalicus

Add to your wardrobe with these Fashion Targets Breast Cancer products from Metalicus and 25% of your purchase will go towards funding breast cancer research in young women.

Available in-store or online
Visit the Metalicus website

$69.95 Tuck Collar Dot Shirt
Designed exclusively for the cause: the Cue Dot Shirt Collection offers four signature Cue shirt styles in ever cool black and white polka dots.

A fashion fun fix with a conscience.

$69.95 Classic Dot Shirt
Designed exclusively for the cause: the Cue Dot Shirt Collection offers four signature Cue shirt styles in ever cool black and white polka dots.

A fashion fun fix with a conscience.

Cue

Add to your wardrobe with these Fashion Targets Breast Cancer products from Cue and 25% of your purchase will go towards funding breast cancer research in young women.

Available at Cue and Myer.
While stocks last.
Visit the Cue website

$120.00 ‘Real Beauty’ Series Pendant
This special black and white ‘Circle of Life’ pendant represents the never-ending bond between loved ones. The four black stone inserts represent the cornerstone’s of life; the woman, her family, her friends and her community.

$70.00 ‘Real Beauty’ Series Earings
Inspired by the distinctive beauty of the black diamond and the confident individuality they signify, these brilliant cut earrings celebrate the fact that every woman is one-of-a-kind.

$250.00 ‘Real Beauty’ Series Ring
Inspired by the five elements of ‘real beauty’:
confidence, love, friendship, joy and peace.

Secrets

Add to your wardrobe with these Fashion Targets Breast Cancer products from Secrets and 25% of your purchase will go towards funding breast cancer research in young women.

Available in-store or online
Visit the Secrets website

PeepToe

Add to your wardrobe with these Fashion Targets Breast Cancer products from PeepToe and 40% of your purchase will go towards funding breast cancer research in young women.

Available in-store or online.
Visit the PeepToe website

$79.00 Add a touch of sparkle to your outfit and enhance your look with this PeepToe for FTBC bangle.

$249.00 Miss Target is charming and stylish, and her versatility makes her irresistible.

$109.00 Achieve the retro look this season with Lady Generosity, wear with your LBD for instant evening chic.

$49.00 Wear this PeepToe for FTBC ring all night for instant glamour.

$199.00 A perfect flat should always be a staple in any girls wardrobe and Miss Nina ticks all the boxes.

$109.00 Be big hearted, trendy and glitzy by layering PeepToe for FTBC extra thin crystal bangles.

$129.95 Entourage Scoop Neck Top with Side drape for those wintery days with skinny jeans or cute leather minis. Look out stripes about!

$189.95 Rendezvous Strapless Dress with contrast Laser cutout bodice. Dressing up for a cause never felt or looked so good. Show your flirty confidence with this party number.

$239.95 Seduce illuminate strapless dress with contrast black floral beading bodice. Pretty girl floaty and frilly. Show your support in the perfect little black dress

Seduce

Add to your wardrobe with these Fashion Targets Breast Cancer products from Seduce and 25% of your purchase will go towards funding breast cancer research in young women.

Available in-store or online
Visit the Seduce website

Seafolly Australia

Add to your wardrobe with these Fashion Targets Breast Cancer products from seafolly and 25% of your purchase will go towards funding breast cancer research in young women.

Available at:
Seafolly concept store
Bondi Junction, NSW.

Seafolly concept store
Chatswood, Westfield Centre, NSW.

Seafolly concept store
Claremont Quarter, WA.

Call 1300 130 175 for enquiries.

$44.95 Protect yourself with the Tow the line hat made from paperstraw and with a large size shade.

$149.95 The Sorrento Boyleg maillot features a scallop texture and shelf bra with soft cups.

$94.95 Top $69.95 Pants The Pin up Halter and tie side pant.
The halter can fit up to a D cup, the set features a cute pom-pom trim.

$99.95 Top $84.95 Pants The La Vita Bustier & La Vita Skirted Pant are guaranteed to make you the envy of other beach goers with underwire and adjustable straps for perfect shape and support.

$99.00 The Calypso Kaftan is made of 100% light weight cotton voile with gorgeous embroidery detail.

$139.95 The Safari maxi dress. This beautiful maxi has a ruching feature on both sides and comes in a fun animal inspired print.

$44.95 The Sorrento Tote with comfy fabric straps and ample room for all your necessities.

$99.95 Top $64.95 Pants The classic Goddess style never goes out of fashion. With boning, Grecian inspired ruching and gathering. Available in white and black.

$24.95 The La Vita Spot thong is a perfect complement to any casual outfit.

$19.95 Cotton On Body's favourite fashion bra gets a monotone makeover for a great cause. Get a little extra boost this August and show your support in this sexy animal print bra.

$14.95 Cotton On Body loves a French inspired cotton printed tank. J'adore August and show your support in this funky tank.

$9.95 Cotton On Body gets vintage for a good cause. This sexy flocked knicker will get you all the attention you need this August. Show your support in this sexy brief.

Cotton On Body

Add to your wardrobe with these Fashion Targets Breast Cancer products from Cotton On Body and 25% of your purchase will go towards funding breast cancer research in young women.

Available in-store or online.

We couldn’t have done it without you!

It’s through fantastic dedication from the following people that helped the 2011 Collection really shine.

Talent:

  • Chic Management
  • Chic Celebrity

Props:

  • The Artistry (Natalie Longheon & Caroline Choker)

Photography, Production, H&M and Styling:

  • The Artist Group
  • Hugh Stewart
  • Justin Ridler
  • Styling: Kelvin Harries
  • Hair: Michael Brennan, Kenneth Stoddart & Diane Gorgievski.
  • Make up: Wayne Chick, Allison Boyle

Studios:

  • Sun Studios

Illustration:

  • Kate Banazi
  • Marcela Restrep

BMF Advertising

The Mint Partners


The following retailers:


  • Cotton On Body
  • Cue
  • Metalicus
  • Peep Toe
  • Seafolly
  • Secrets
  • Seduce

Special thanks to our corporate partner:


Tempus Two

Back to home